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Top 15 Lead Generating Software and Tools – Best in 2023


Lead generating software is a powerful tool for companies to use in their marketing efforts. It allows you to automate the process of sending out emails and collecting leads, which can then be used for sales or other business purposes.

If you’re looking for lead generation software, but aren’t sure where to start or what features are important as you evaluate different products, we’ve put together this list of our favorite 15 options (in no particular order):

What is Lead Generation Software?

lead generating software

Lead generation software is a tool that helps you generate leads for your business. It can be used to create landing pages, ads and email campaigns. Lead generating software helps you build a database of prospects who have shown interest in what you offer, but haven’t yet made the decision to buy.

Lead generation software allows you to track the success of your marketing efforts by showing how many people opened an email or viewed one of your website pages (or both). You can also see if they followed through with action upon reading the content on their page—like clicking on an ad or filling out an inquiry form—and whether those actions resulted in purchases from retailers like Amazon or Best Buy MagicJack Phone Service Reviews

What are the benefits of lead generation software?

Lead generating software is a powerful tool that can help your business generate leads and convert them into sales. It’s an efficient way to improve customer satisfaction, increase revenue, increase profits and reduce costs. Lead gen software helps you attract new customers through email marketing campaigns, web forms, landing pages, or apps. The most important thing about lead generation software is its ability to generate leads automatically without any involvement from you or your team members — so all you need to do is sit back and watch the money roll in!

How much money will this save me?

How does a lead generation platform work

Lead generation platforms help you generate leads, collect data about your customers and understand them better. This will enable you to automate your marketing campaigns, track and measure their results, etc.

The best lead generating software comes with features like:

  • Customization – With customizations, the platform can be tailored according to your business needs. You can also choose from different types of CRMs (customer relationship management) such as Salesforce if you want something more advanced than a basic SaaS solution that provides just one CRM solution per user account or company profile

Top 15 free lead generation software

increase sale with lead generation software

HubSpot Marketing

HubSpot Marketing is a lead generating software that helps you get more leads, more customers and more sales. It’s the only platform that combines all of your marketing capabilities under one roof—from email marketing to social media management to webinars and landing pages—all in one place.

With HubSpot’s integrated analytics tools, you can track everything about your campaign performance so that you know exactly what works best for your business at any given time. With HubSpot’s customer success team on hand to help with customer issues or concerns (and even offer additional training), it’s easy to see why this software has become so popular among small businesses looking to grow their revenues through better marketing efforts


Mailchimp is a great tool for email marketing campaigns. With Mailchimp, you can create and send beautiful emails to your customers, subscribers and leads.

Mailchimp has a free plan that is perfect for small businesses that don’t need all the features of their paid plans (it’s just enough). The free account comes with 500 subscribers per list, 10k contacts in total, and two email addresses per user account. If you want more than this number of users or contacts on your lists then it might be worth upgrading!

The paid plans start at $20/month but there are also monthly subscriptions available if needed – these will allow access to more features like analytics tracking tools which help improve conversion rates when sending emails out to subscribers/customers!


Extole is a lead generation software that helps businesses to generate leads, build their database and manage their marketing campaigns. Extole is a cloud-based system that uses artificial intelligence (AI) to help you find the right leads for your business.

Extole has built its platform with scalability in mind, so it can handle multiple sites or websites within one instance of the system. With this type of architecture, Extole doesn’t need any server hardware or hosting fees associated with it—you only pay for what you use!


Insightly is a CRM and business intelligence tool that offers all of these features. It’s cloud-based, so you can access it from anywhere. It also has project management tools, customer relationship management features, and more.

Insightly is great because it provides you with insights about your customers’ behavior based on their data in real time, which means you don’t have to wait until after the fact to see what happened during a specific period of time or what might happen next if certain actions are taken (like opening an account).


LeadSquared is a lead generation software that helps you to create, nurture and convert leads into customers. It has been designed to help you grow your business by generating quality leads. The software has a variety of features that help you generate leads and improve your marketing efforts.

Leadsquared has been in the market for more than 15 years now; this means it has built up an excellent reputation in this industry, which is why so many entrepreneurs choose it as their preferred tool for their businesses growth processes.#ENDWRITE

Keap (Infusionsoft)

Keap is a marketing automation software that allows you to create, send and track your email campaigns. It integrates with other popular tools like MailChimp and ActiveCampaign, as well as many other services like Google Analytics and Slack.

It also has features that make it easy to use on both PC and mobile devices. You can even manage your social media content using Keap if you want to go all in on the digital marketing strategy!

Keap offers a free trial so that you can try out their service before paying for it. If the trial doesn’t work out for you then there’s no harm done—you’ll still have access to all of their features while they’re still available without having paid anything at all!


ActiveCampaign is a marketing automation platform that helps businesses grow by connecting the entire customer journey. The ActiveCampaign CRM integrates with all the top email marketing platforms, including MailChimp, HubSpot and Constant Contact.

The company’s products include:

  • ActiveCampaign Sales – This software offers a sales funnel for lead generation based on whether or not it’s likely to close; so if you’re selling something expensive like real estate or cars, then it’ll make sure your prospects are ready for more information before they reach out.
  • ActiveCampaign Service Desk – It tracks all problems in your pipeline so that you can get them fixed right away without having to contact customers directly! The tool also allows users to submit tickets electronically via email instead of calling them through phone calls (which saves time).

Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) software. It has been around since 2006 and has been used by over one million organizations in more than 180 countries. Zoho CRM offers many different features, such as email marketing, lead nurturing, sales automation, and social media marketing. The company also offers robust reporting tools for all your data needs so you can track your progress with ease.

Zoho CRM provides you with everything from marketing automation to manage your customer support team through its integrated solution that includes an intuitive user interface along with powerful features like lead scoring based on pre-defined criteria or custom fields that allow you to gather information from any source or format it into a useful format for yourself before sending it directly into Zoho’s systems so there’s no manual data entry required for each new contact entered into the system – which means less time wasted on clerical tasks!

SharpSpring Marketing Automation

SharpSpring Marketing Automation is a marketing automation platform that helps you generate more leads, close more deals and grow your business. It comes with built-in CRM and email marketing tools.

SharpSpring offers a free trial for 30 days so you can try it out before committing to the paid plan.

Pardot Salesforce Marketing Automation

Pardot is a marketing automation platform that helps marketers create and nurture customer relationships. It helps you create a personalized path for your customers, capture leads, and increase sales by automating emails, social media posts and surveys.

Pardot integrates with (formerly known as to enable you to build lead generation campaigns in minutes! You can also use the same toolset with Microsoft Dynamics 365 or HubSpot if you’re not already using those platforms.

Zendesk Sell

Zendesk Sell is a lead generating software that helps you track and manage your sales. It has a very simple interface and is easy to use. The free trial allows you to connect up to 3 users, but there are no restrictions on how many accounts can be connected at once.

The free plan allows you to create unlimited user accounts, which means that if you want more than 3 different people working on your account with the same access rights and privileges, then this would be perfect for your needs!


Unbounce is a landing page builder. It’s also a lead generation tool, marketing automation software, sales and marketing software.

It’s one of the best lead generation tools out there because it allows you to create multiple pages that can be used for different purposes: for example, an auto-responder form or an opt-in form on your website (if you’re using WordPress). You can also use Unbounce as a lead magnet by creating unique landing pages that convert visitors into leads with ease!


Pipedrive is a CRM and sales pipeline management tool that helps you to track your leads, manage your sales process and close more deals. It is best suited for small and medium businesses that have a limited budget and want to track their sales activities.

Pipedrive provides the following features:

  • A dashboard widget that allows users to view all key metrics in real time. The widget shows statistics such as open rates, click-through rates, and more by category (product type). You can also see how much time it takes for someone who lands on any given page on your website before they convert into an opportunity; this feature is useful if you want to improve the conversion rate by offering visitors better information or offers after they land on specific pages within your website’s navigation bar or footer links at different points during their browsing experience (e..g., “Get updates” button). You can also see whether there are any issues related to customer satisfaction levels among people who visit some specific pages throughout their visits – which could help them improve their customer support skills while keeping everyone happy!


LeadBoxer is a great tool for lead generation. It can help you create landing pages, forms, and surveys that are easy to use, have a great user interface and are affordable. It’s also an affordable option for small businesses that want to grow their business without spending too much money on software or services.

LeadBoxer has more than 20 different templates available so you can get started right away with your own custom solutions!


Rollworks is a lead generation software that helps you generate leads and discover new prospects. It’s a landing page builder tool, which means you can create multiple landing pages at once, then customize each one with your own content or images. Rollworks also has an email marketing suite, so if you want to send out newsletters to your list of subscribers (or even just send one email), this tool can do it for you.

Rollworks’ user interface is simple and easy to use; all of the tools are laid out on the left side of the screen so they’re easy for anyone to find what they need quickly. The drag-and-drop editor makes adding text or images very intuitive—you just move them around until they’re where they belong!


In conclusion, there is a bunch of lead generation software in the market. You need to figure out what your business needs and choose the one that will be most helpful for your business to thrive.

Some lead generation software is free and some are paid. Some are better than others but it all depends on what you want from your system and how much money you have on hand at that time.


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